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For B2C Marketing Professionals

Three Staffing Models Help You Build A Socially Fluent Company

February 21, 2017

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This is the Organization report in The Social Marketing Playbook For 2017.

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Why Read This Report

Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the overall marketing department. Today, marketers must take the next leap in social media's evolution: integrating social media capabilities and resources into the broader company. This report describes three organization models to help you propel social media to your company's forefront and offers a guide to determine which model is best for you.

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Table of Contents

  • Use One Of Three Organizational Models To Build A Social Company
  • A Three-Step Guide Tells You Which Model To Use
  • Recommendations

  • You're Not Alone: Tools And Partners Ease Your Social Transformation
  • Supplemental Material
  • Related Research Documents

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