Trends Report

Three Ways Online Security Affects North Americans' Financial Behavior

How Secure Consumers Feel Online Affects What They're Willing To Do

February 3rd, 2009
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Courtney Tincher , Carlton Doty

Summary

For the past five years, Forrester has tracked the degree of security consumers feel when using financial information on the Internet. By analyzing these trends and our most recent survey data, we found that security is a key factor in consumers' willingness to shop and buy financial products on the Web. Online consumers who feel secure are more than twice as likely to pay bills online as those who feel insecure and more than three times as likely to apply for a financial product online. eBusiness professionals at financial firms should proactively try to strengthen consumers' sense of online security to increase their use of the Web.

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