Best Practice Report

Three Winning Web Analytics KPIs

Use Smarter Metrics To Improve The Customer Experience Of Your Web Site

April 5th, 2007
Craig Menzies, null
Craig Menzies
With contributors:
Megan Burns , Jaap Favier , Michèle Bouquet

Summary

Web analysts want to use their toolbox to improve the customer experience of their Web sites. To be successful, they should use more advanced metrics like single access ratio, internal search results, and segmented conversion rates. By working with marketing and IT colleagues, Web analysts can then focus the site on the visitors that really matter, and save on expensive pay-per-click campaigns.

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