Three Ways To Find, Create, And Energize Advocates

Promote, Find, And Attract The Mass Influencers Who Matter
September 29th, 2010
Emily Riley
Jennifer Wise
and Josh Bernoff


Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share information from and about the brand. But not all advocates are cre

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