Thriving In A Post-Digital World

Adopt New Marketing Rules To Connect With Entitled Customers
April 26th, 2016
Carlton Doty
Wei-ming Egelman
Arleen Chien
and Laura Glazer


We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more technology, nor a host of new processes. In this report,

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.