Trends Report

Thriving In A Post-Digital World

Adopt New Marketing Rules To Connect With Entitled Customers

April 26th, 2016
With contributors:
Carlton Doty , Wei-ming Egelman , Arleen Chien , Laura Glazer

Summary

We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more technology, nor a host of new processes. In this report, we assign marketers a post-digital charter with three new rules to live by. Every marketer will gradually go post-digital with capable companies facing urgent circumstances shifting first. As they do, marketers will relinquish old assumptions that will create algorithmic angels, new agency relationships, and more quality content.

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