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For CIOs

Top Five Imperatives To Win In The Age Of The Customer

May 23, 2017

Why Read This Report

Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why? Because it's hard. It requires remaking your company, systematically, to reorient each element toward the customer. The good news is that, done right, five key imperatives — many of which are likely already underway in your organization — can set you on the path toward customer obsession. This report outlines the why and how of these top executive-level imperatives.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Make Customers The Core Of Your Strategy And Operations
  • Five Imperatives Can Set You On The Right Track
  • What It Means

  • Firms That Commit To The Journey Will Win
  • How Forrester Can Help

  • Forrester Can Support Your Customer-Obsession Journey
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