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For CMO Professionals

Top Research For Marketers: The Impact Of Privacy

January 7, 2019

Why Read This Brief

Privacy regulations such as the General Data Protection Regulation (GDPR) are changing companies' approaches to privacy and technology vendors' approaches to marketing and analytics. This report highlights research that Forrester has recently published for marketing and customer insights professionals to help CMOs stay abreast of three changing landscapes: privacy, analytics, and technology.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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