Save or Share this Report

For B2C Marketing Professionals

Top Social Computing Predictions For 2009

Experimentation Gives Way To Meeting Business Objectives As Social Computing Goes Mainstream

January 27, 2009


  • By Sean Corcoran,
  • Jeremiah K. Owyang,
  • Josh Bernoff,
  • Steven Noble
  • with Thomas Cummings,
  • Zach Hofer-Shall,
  • Emily Bowen

Why Read This Report

With adoption of all Social Computing technologies increasing in 2008, brands will move beyond experimentation and focus on real business impact in 2009. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities. Brands will start to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback. As a result, we recommend that interactive marketers start efforts now, embracing listening platforms that help monitor brand while taking advantage of the recession to gain experience with social applications.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).