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Top Social Computing Predictions For 2010

Social Computing Gains Credibility And Accountability

December 18, 2009

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Authors

  • By Emily Riley
  • with Nate Elliott,
  • Josh Bernoff,
  • Sean Corcoran,
  • Augie Ray,
  • Emily Bowen

Why Read This Report

In 2009, the majority of interactive marketers tested Social Computing tactics, ranging from Facebook pages to blogs and communities. In 2010, marketers will move out of test phase and treat Social Computing as a mature channel, setting budgets and establishing formal listening and measurement plans. This maturation will push the value of Social Computing and its insights deep into company departments beyond marketing, setting up organizations to fully embrace Social Computing and becoming more transparent and interactive with consumers. As Social Computing matures, both marketers and vendors will feel pressure to not only prove its profitability but also ensure consumer privacy.

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