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For B2C Marketing Professionals

Top-Notch SEO Requires Seamless Coordination, Not Another Siloed Team

October 1, 2018

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Why Read This Report

More companies want to bring search engine optimization work in-house. But most companies don't know how to do it or which stakeholders need to be part of the SEO process. This report will uncover how B2C and B2B marketers can organize for SEO and how the SEO process should work.

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Table of Contents

  • SEO Goes In-House
  • You Need A Bullet-Proof SEO Process, Not An SEO Team
  • Recommendations

  • Give Your SEO Process The Structure It Needs
  • Supplemental Material
  • Related Research Documents

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