Topic Overview: Interactive Marketing

June 20th, 2008

Summary

Interactive marketing tactics are crucial for marketers who seek new ways to create relevant and engaging customer communications. Forrester's interactive marketing research studies current and emerging interactive strategies and channels to help marketers prioritize investment in interactive channels, understand best practices and potential pitfalls of the interactive channels, evaluate and select technology and services vendors to support interactive marketing initiatives, and integrate interactive efforts into their traditional marketing mix.

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