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For Customer Insights Professionals

Transform Customer Experience With Continuous Optimization

September 15, 2015

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Why Read This Report

Competing for empowered customers and their shifting digital expectations means that firms must evolve their online experiences by using customer data to constantly optimize digital interactions. Customer insights (CI) pros must meet this need by boosting their digital intelligence practices with continuous optimization — a process that seeks to repeatedly learn from every customer interaction with the aim of continually improving the treatment delivered in future interactions. This report defines what continuous optimization is and describes strategies to achieve it.

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Table of Contents

  • Digital Expectations Continually Shift — And CI Pros Need To Keep Up
  • Continually Optimize Interactions To Enhance Customer Experiences
  • Continuous Optimization Is Set To Take Off But Needs Some TLC
  • Recommendations

  • Grow Continuous Optimization Within A Digital Intelligence Strategy
  • Supplemental Material
  • Related Research Documents

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