Save or Share this Report

For Customer Insights Professionals

Transform Customer Experience With Continuous Optimization

September 15, 2015


Why Read This Report

Competing for empowered customers and their shifting digital expectations means that firms must evolve their online experiences by using customer data to constantly optimize digital interactions. Customer insights (CI) pros must meet this need by boosting their digital intelligence practices with continuous optimization — a process that seeks to repeatedly learn from every customer interaction with the aim of continually improving the treatment delivered in future interactions. This report defines what continuous optimization is and describes strategies to achieve it.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Digital Expectations Continually Shift — And CI Pros Need To Keep Up
  • Continually Optimize Interactions To Enhance Customer Experiences
  • Continuous Optimization Is Set To Take Off But Needs Some TLC
  • Recommendations

  • Grow Continuous Optimization Within A Digital Intelligence Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research