Report

Translation And Localization Of Retail Web Sites

Maximizing The International Experience Through Tailored Offerings
May 29th, 2009
With Contributors:
Patti Freeman Evans
Brendan McGowan
and Lauriane Camus

Summary

Most US-based online retailers do not have extensive experience with translation or localization. Retailers shipping internationally tend to rely on the English-language acumen of their international users to navigate the site, and even those retailers op

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