Save or Share this Report

For eBusiness & Channel Strategy Professionals

Trends 2009: European Retail Banking eBusiness And Channel Strategy

The Financial Crisis And The Recession Have Changed Priorities For Executives

May 12, 2009

Primary author headshot


  • By Benjamin Ensor
  • with Vanessa Niemeyer, Ph.D.,
  • Alexander Hesse,
  • Courtney Tincher

Why Read This Report

Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009. In this environment, we expect to see eBusiness and channel strategy professionals promoting online self-service to lower costs, investing to improve the Web site and multichannel customer experience, and looking for ways to encourage product sales on the secure site. While most eBusiness and channel strategy executives are planning their next generation of online financial services, budget limitations will force many to put those plans on hold and focus instead on making the most of the people and assets they already have. Executives will continue to track and test emerging technologies like mobile devices and social media, though most will defer serious investments in these technologies into next year.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Also in Collection: 2009 eBusiness And Channel Strategy Trends

Table of Contents

  • Retail Banking eBusiness And Channel Strategy Trends To Watch In 2009
  • Priorities Have Changed For eBusiness And Channel Strategy Executives
  • Related Research Documents

Recommended Research