Trends 2009: European Retail Banking eBusiness And Channel Strategy
The Financial Crisis And The Recession Have Changed Priorities For Executives
May 12, 2009
Why Read This Report
Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009. In this environment, we expect to see eBusiness and channel strategy professionals promoting online self-service to lower costs, investing to improve the Web site and multichannel customer experience, and looking for ways to encourage product sales on the secure site. While most eBusiness and channel strategy executives are planning their next generation of online financial services, budget limitations will force many to put those plans on hold and focus instead on making the most of the people and assets they already have. Executives will continue to track and test emerging technologies like mobile devices and social media, though most will defer serious investments in these technologies into next year.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: 2009 eBusiness And Channel Strategy Trends
Trends 2009: Insurance eBusiness And Channel Strategy
January 9, 2009 | Chad Mitchell
Trends 2009: US Online Retail Payments
February 10, 2009 | Edward Kountz
Trends 2009: North American Retail Banking eBusiness And Channel Strategy
February 19, 2009 | Brad Strothkamp
Table of Contents
- Retail Banking eBusiness And Channel Strategy Trends To Watch In 2009
- Priorities Have Changed For eBusiness And Channel Strategy Executives
- Related Research Documents
Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2012
March 9, 2012 | Brad Strothkamp
CX Industry Spotlight: Retail Banking
August 14, 2015 | Gina Fleming
The Mobile Banking Imperative
February 2, 2015 | Peter Wannemacher