Trends Report

Trends 2010: eBusiness Optimism Rises From 2009

eBusiness Budgets Rise Slightly; Investments In Technology And Tools Rise

March 17th, 2010
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Kate van Geldern

Summary

To understand the state of eBusiness growth and investment in 2010, we asked members of our eBusiness And Channel Strategy Professional Research Panel a series of questions in Q4 2009 about the business climate for their industries. We found that spending on customer-facing sites is likely to increase, albeit slightly, but overall planned spending on new technology and innovations is on a more dramatic incline. A change from 2009: Firms are less likely to cite the economy as a hindrance to their eBusiness growth in favor of good old budget limitations, and firms plan to focus those technology investment dollars in tools like Web analytics and ratings and reviews.

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