Trends Report

Trends 2011: It's Time For The Business To Own Master Data Management Strategies

February 15th, 2011
Rob Karel, null
Rob Karel
With contributors:
Sander Rose , Connie Moore

Summary

Business process professionals recognize master data management (MDM) as a critical enabler to deliver optimized business processes and trusted business insights. But ownership of MDM remains in the wrong hands within most organizations. IT still drives and owns the majority of MDM strategies, but it's time for business process pros to wake up and smell the dirty data. Without taking responsibility and accountability for the delivery of trusted master data, your business process improvement, business optimization, and decision support efforts will continue to underperform.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.