Trends Report

Trends 2014: European Digital Insurance

Digital Executives Must Lead The Transformation To Digital Business

April 22nd, 2014
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Benjamin Ensor , Alex Causey

Summary

Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fuelling the appetites of startups and companies not traditionally associated with insurance, such as digital platforms, car manufacturers, utility companies, telcos, and sensor and wearable manufacturers. In 2014, digital insurance executives must lead the battle against digital inertia. Experimenting with new digital touchpoints, new sources of consumer data, and open innovation, these executives will seek to engage with their customers and deliver returns on digital investments.

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