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Trends 2014: Indian CMOs' Technology Spending Plans

CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

April 16, 2014

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Why Read This Report

Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and customer experience challenges, and how digital engagement is shaping marketing technology trends in the country. We found that the increasing demands and expectations of digitally empowered customers are redefining the way business is done in India. This report helps CIOs understand why CMOs feel an urgent need to become customer-obsessed leaders, increase their technology spending, and get more directly involved in tech-related decisions. It provides actionable recommendations for CIOs to become more influential and powerful by collaborating effectively with CMOs.

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Table of Contents

  • Indian CMOs Must Become Customer-Obsessed Leaders
  • CMOs Are Driving Their Own Tech Agendas — But That Has Its Risks
  • Three CMO Tech Spending Imperatives For CIOs
  • WHAT IT MEANS

  • CIOs And CMOs Should Be Close — But They're Not (Yet)
  • RECOMMENDATIONS

  • Build A BT Agenda To Win In The Age Of The Customer
  • Supplemental Material
  • Related Research Documents

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