Trends Report

Trends 2015: North American Digital Insurance

eBusiness Executives Must Drive Digital Business Transformation

March 23rd, 2015
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
With contributors:
Benjamin Ensor , Kyle Steinhouse , Audrey Blumstein

Summary

Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy insurance, and new competitors creeping into insurance are pushing traditional insurers into new digital strategies. Insurance eBusiness teams can't afford to wait around, but they also can't afford to make the wrong digital decisions. This report focuses on the drivers that are shaping the insurance landscape and the key actions that North American insurance digital teams must take through the remainder of 2015 as a result.

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