Trends For The B2C CMO To Watch In 2013
Embrace Digital Innovation To Deliver Compelling Brand Experiences
January 9, 2013
Why Read This Report
2013 will be a unique year for CMOs of consumer-focused companies. They will have to drive their brands to deliver cohesive brand experiences that use digital to augment and extend their engagement with consumers in other channels and media. Most importantly, CMOs will have to overcome the current divide between digital marketing and brand marketing to successfully develop and implement compelling brand experiences. 2013 will also be the year CMOs will have to master investments in marketing technology and marketing innovation as well as merge content marketing with social marketing to maximize the benefit of both.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
The State Of Retailing Online 2013: Marketing And Merchandising
July 30, 2013 | Sucharita Mulpuru
Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards
November 4, 2011 | Ari Osur
Forrester Data: Social Media Forecast, 2016 To 2021 (Europe), Q3 2016 Update
September 15, 2016 | Shaurya Priya