Trends Report

Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

January 11th, 2011
Zia Daniell Wigder, null
Zia Daniell Wigder
With contributors:
Carrie Johnson , Lily Varon , Benjamin Zeidler

Summary

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan today, China's average growth rate over the next five years is almost triple that of either country. However, China's eCommerce market is evolving very differently than the markets in the US or Western Europe, or indeed than in other countries in Asia. eBusiness professionals with an interest in the online retail market in China must understand the local nuances that make China unique. In this report, we outline some key differences in how eCommerce is emerging in China as compared to in other parts of the globe.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.