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For eBusiness & Channel Strategy Professionals

Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

January 11, 2011

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Why Read This Report

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan today, China's average growth rate over the next five years is almost triple that of either country. However, China's eCommerce market is evolving very differently than the markets in the US or Western Europe, or indeed than in other countries in Asia. eBusiness professionals with an interest in the online retail market in China must understand the local nuances that make China unique. In this report, we outline some key differences in how eCommerce is emerging in China as compared to in other parts of the globe.

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Table of Contents

  • China's eCommerce Market Is Big, Growing, And Complex
  • Payments And Logistics Are Core To Localization
  • RECOMMENDATIONS

  • Local Partners Can Help Navigate Complexities Of China's eCommerce Market
  • Supplemental Material
  • Related Research Documents