Report

Trends 2016: Staffing And Hiring For Digital Business

Org Models Shift As Digital Business Comes Of Age In 2016

March 10th, 2016
With contributors:
Patti Freeman Evans, Anjali Yakkundi, Alex Causey

Summary

Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on responsibility for digital execution and technology management teams step up to manage digital development, the nature, makeup, and role of the digital team is shifting. The demand for skills like analytics, customer experience, and product management is growing as digital teams take on end-to-end ownership of their firm's digital experience. This report outlines the key organizational trends and benchmarks for digital teams in 2016.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.