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For B2C Marketing Professionals

Trial NFC To Connect The Real World With Mobile

The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

February 28, 2012

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  • By Anthony Mullen
  • with Emily Riley,
  • Thomas Husson,
  • Sarah Glass,
  • James McDavid

Why Read This Report

Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of NFC is its simplicity: Users tap their device (most likely a mobile) on the object of interest and are immediately provided with either media or a campaign message and action. This report provides interactive marketers an appreciation of how NFC differs from other offline technologies, an outline of campaign techniques, and a tool kit to help them approach their construction of high-impact NFC campaigns.

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