Report

Turn Your Channel Into A Marketing Machine

Through-Channel Marketing Amplifies Your Marketing Voice
June 29th, 2015
With Contributors:
Peter O'Neill
and Jacob Milender

Summary

Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B marketing professionals are waking up to the fact that they can leverage t

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