Report

Twitter Automatic Messages: Easy But Dangerous

Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter
December 6th, 2010
With
Emily Riley
and Jennifer Wise

Summary

The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send auto DMs that welcome, acknowledge, or market to new follower

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