Best Practice Report

UK Utilities Don't Energize Consumers With Their Home Pages

Forrester Reviews The Home Pages Of Six UK Energy Suppliers

May 8th, 2009
Harley Manning, null
Harley Manning
With contributor:
Angela Beckers

Summary

Forrester evaluated the home pages of the UK's top energy suppliers and found that there is significant room for improvement: Only one company achieved a passing score. To attract new customers and avoid losing current customers, utility companies should refine their home pages to offer clear, mutually exclusive menu categories and text that is easy to read.

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