US Consumer Tablet Forecast Update, 2011 To 2016
Low-Cost Disruptors Expand Tablets' Addressable Market
March 6, 2012
Why Read This Report
With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester forecasts that tablets will reach 112.5 million US consumers — one-third of the US adult population — by 2016. In this report, we discuss the assumptions behind our updated US consumer tablet forecast and their implications for product strategists.
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Table of Contents
- Forecasting Disruption: Our Consumer Tablet Forecast Edges Upward
- In 2012, Disruptive Product Strategies Have The Best Chance Of Success
WHAT IT MEANS
- Not All Innovators Are Disruptors
- Supplemental Material
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