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For B2C Marketing Professionals

US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

March 6, 2012

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  • By Sarah Rotman Epps
  • with Carlton A. Doty,
  • Vikram Sehgal,
  • Sander Rose

Why Read This Report

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester forecasts that tablets will reach 112.5 million US consumers — one-third of the US adult population — by 2016. In this report, we discuss the assumptions behind our updated US consumer tablet forecast and their implications for product strategists.

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Table of Contents

  • Forecasting Disruption: Our Consumer Tablet Forecast Edges Upward

  • In 2012, Disruptive Product Strategies Have The Best Chance Of Success

  • Not All Innovators Are Disruptors
  • Supplemental Material
  • Related Research Documents