Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

US Cross-Border Online Shoppers

Tapping Into US Demand For International Products

February 23, 2010

Primary author headshot

Authors

Why Read This Report

While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among consumers ages 18 to 24, the figure goes up to one-third who have bought from non-US sites. Which categories have proven to be popular with cross-border online shoppers in the US? What are the reasons why some consumers are purchasing cross-border and others are not? This report will look at the behavior of cross-border online shoppers in the US and identify how online retailers based outside of the country can effectively tap into US consumer demand.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Tools And Templates

Models and Calculators

calculator icon
  • Products Purchased Most Frequently From Non-US Online Retailers
  • Reasons Consumers Purchase From Non-US Online Retailers
  • Reasons Consumers Do Not Purchase From Non-US Online Retailers

Recommended Research