Trends Report

US Cross-Border Online Shoppers

Tapping Into US Demand For International Products

February 23rd, 2010
Zia Daniell Wigder, null
Zia Daniell Wigder
With contributors:
Patti Freeman Evans , Brendan McGowan

Summary

While the overwhelming majority of online shoppers in the US purchase only from domestic Web sites, more than one-quarter have bought items from online retailers based outside of the US. Among consumers ages 18 to 24, the figure goes up to one-third who have bought from non-US sites. Which categories have proven to be popular with cross-border online shoppers in the US? What are the reasons why some consumers are purchasing cross-border and others are not? This report will look at the behavior of cross-border online shoppers in the US and identify how online retailers based outside of the country can effectively tap into US consumer demand.

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