Forecast Report

US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

eCommerce Forecast Highlights And Tactics To Capture US Share

September 21st, 2017
Fiona Swerdlow, VP, Research Director
Fiona Swerdlow VP, Research Director
With contributors:
Martin Gill , Susan Wu , Mark Grannan , Melissa Parrish , Kristopher Arcand , Brendan Miller , Sam Wolken

Summary

Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every part of the shopping journey to win, serve, and retain empowered customers during this short make-or-break revenue period. This report outlines highlights of the outlook for US online holiday retail sales. We also review four areas that digital business pros must tend to in the last four to six weeks before their first holiday campaign launches.

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