Forecast Report

US Interactive Marketing Forecast, 2007 To 2012

Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels

October 10th, 2007
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Charlene Li , Christina Lee , Julie Katz

Summary

Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.

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