US Interactive Marketing Forecast By Industry, 2009 To 2014
November 11, 2009
Why Read This Report
Although interactive marketing is poised to grow at a 17% compound annual growth rate (CAGR) overall, not all industries will match this pace. Retail and financial services will own the largest share of all interactive marketing, while brand advertisers in industries like consumer goods show the greatest potential for growth. Forrester estimates that travel firms have the largest per-company interactive budgets. But while it's helpful to understand industry spending dynamics, we recommend benchmarking your own spend against companies that are like yours — even if they are outside of your industry group.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($2495 USD).
PurchaseAlso in Collection: US Interactive Marketing Forecast By Industry, 2009 To 2014
-
Financial Services Will Lead Interactive Spend By 2014
January 8, 2010 | Shar VanBoskirk
Recommended Research
-
Orchestrate Direct-To-Consumer Sales As Part Of Your Brand Experience
February 3, 2011 | Mary Beth Kemp
-
Consumer Goods Interactive Spend Outpaces Other Industries'
April 7, 2010 | Shar VanBoskirk
-
Brief: The Opportunities And Challenges Of Beacon Marketing
July 31, 2014 | Thomas Husson