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For B2C Marketing Professionals

US Interactive Marketing Forecast By Industry, 2011 To 2016

November 15, 2011

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Why Read This Report

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the most, but automotive and consumer goods will see the steepest growth. This report summarizes the interactive spend in 12 different industries and recommends spend priorities for your industry type.

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