Skip to main content

Save or Share this Report

For B2C Marketing Professionals

US Interactive Marketing Forecast By Industry, 2011 To 2016

November 15, 2011

Primary author headshot


Why Read This Report

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the most, but automotive and consumer goods will see the steepest growth. This report summarizes the interactive spend in 12 different industries and recommends spend priorities for your industry type.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research