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For eBusiness & Channel Strategy Professionals

US Leisure Travel Sale Seekers Are On The Rise

Travelers Seeking Deals And Discounts Online Have Increased 55% Since Q4 2007

March 30, 2009


  • By Henry H. Harteveldt,
  • Elizabeth Stark
  • with Kate van Geldern

Why Read This Report

The effects of the US recession are painfully visible in the increase in leisure travelers looking for travel deals and discounts online. Sale Seekers — US online leisure travelers who use sales and specials sites like TravelZoo to research leisure travel online — now represent 17% of leisure travelers, up from 11% in Q4 2007. Sale Seekers deserve eBusiness' attention. They're well educated and have an average annual household income of $103,000. Sale Seekers are also more likely to book leisure travel online — 91% are Bookers, versus 68% of all US online leisure travelers. Among the ways eBusiness executives can successfully serve Sale Seekers: Make value easy to find on your Web sites, embrace the mobile channel, and give Sale Seekers the tools to help them stay within budget.

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Table of Contents

  • The US Recession Spurs More Leisure Travelers To Seek Bargains Online
  • Sale Seekers Are Travel Bookers Who Like To Shop Around

  • eBusiness Executives: Do Not Ignore Travel Sale Seekers
  • Related Research Documents