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For B2C Marketing Professionals

US Mobile Search And Display Forecast, 2010 To 2015

October 27, 2010

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Why Read This Report

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile market. With 36% of total US consumers expected to use the mobile Internet by 2015, mobile search and display advertising spend will increase despite considerable challenges.

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  • Interactive Marketers Express Interest In Mobile Marketing
  • Forecast: Mobile And Display Spend, 2010 To 2015
  • PC And Mobile Internet Usage Growth
  • Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones
  • Marketers Are Unsure How To Measure Mobile
  • Mobile Internet Ad Spending By Company Revenue

Table of Contents

  • Mobile Marketing Spend Will Grow Quickly
  • RECOMMENDATIONS

  • How To Budget For Mobile Search And Display
  • Supplemental Material
  • Related Research Documents

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