Data Snapshot

US Online DVD Rental Service Use, 2006

July 6th, 2007
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director

Summary

Just 11% of households with a DVD player subscribe to online DVD rental services like Netflix or Blockbuster Online. As HD-DVD and Blu-Ray become more popular, online DVD rental services will continue to put pressure on brick and mortar stores with their ability to carry larger inventories and stock titles in multiple formats.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.