US Online Leisure And Unmanaged Business Travel Forecast, 2011 To 2016
July 25, 2011
Why Read This Report
Forrester's 2011 to 2016 forecast of US leisure and unmanaged business travel illustrates a mature market due to a plateau in Bookers and the high penetration of suppliers already generating a significant proportion of sales from the Web. An uncertain economy and financially tentative consumers will combine to create a tough commercial environment. Nonetheless, online travel will grow. Online consumer spending — reflecting higher overall prices — is expected to increase from $101 billion in 2011 to $143 billion in 2016. New Internet-focused travel pricing and planning tools and models will help bring more Bookers to travel websites, though expected growth — from 89.7 million people this year to 104.6 million by year-end 2016 — will be modest. Among the implications of the segment's maturity is the need to continue investing in infrastructure to handle a growing number of dynamic, flexible touchpoints and shopping sessions.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Clouds Of An Unstable US Economy Continue To Loom Over The Travel Industry
WHAT IT MEANS
- Just Because Online Travel Is Mature Doesn't Mean eBusiness Can Take It Easy
- Supplemental Material
- Related Research Documents
Building A Digital Travel Business
January 29, 2014 | Martin Gill
Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success
September 28, 2010 | Henry H. Harteveldt
2010: A "Less Bad" Year For US Travel eBusiness
February 10, 2010 | Henry H. Harteveldt