Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

US Online Retail Forecast, 2011 To 2016

eCommerce Tops $200 Billion In 2011

February 27, 2012

Primary author headshot


Why Read This Report

eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. Forrester expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this growth include consumers' greater comfort level with purchasing various categories online, broader web shopping capabilities with mobile and tablet devices, innovative new shopping models that divert spend away from physical stores (e.g., flash sales, subscription models), online loyalty programs, and aggressive promotional offers from web retailers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Online Retail Continues To Grow Aggressively

  • Continue To Learn From The Best Web Players
  • Supplemental Material
  • Related Research Documents

Recommended Research