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For B2C Marketing Professionals

US Portable Media Player Forecast, 2009 To 2014

October 21, 2009

Authors

  • By Sonal Gandhi
  • with David Card,
  • Mark Mulligan,
  • Erik Hood

Why Read This Report

The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth rate (CAGR) of 2.5% in the next five years. The user base for dedicated media players will plateau lower than previously expected, with penetration levels of 34% of US adults. Given their current popularity, devices with Wi-Fi connectivity will constitute more than a third of the dedicated media player install base by 2014.

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