Trends Report

Under The Hood Of Social TV: Audio Fingerprinting

Keeping Marketing Content On Second Screens Relevant To What's On TV

February 7th, 2012
Elizabeth Shaw, null
Elizabeth Shaw
With contributors:
David Truog , Sarah Takvorian

Summary

As social TV continues to grow, so does the number of questions that clients ask Forrester about it. One crucial piece of this multiscreen puzzle: How can marketers ensure that their second screen messaging is synchronized to what consumers are watching on the television screen? The most promising solution: audio fingerprinting. This document explains what it is, why it matters for social TV, who the players are, and what marketers should do about it.

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