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For eBusiness & Channel Strategy Professionals

Understand The Digital Business Landscape

February 8, 2017

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Why Read This Report

To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business strategy. Yet the pioneers of the digital revolution, be they B2B or B2C firms, are driving greater revenues through a superior digital customer experience and are increasing agility through digital operational excellence. This report outlines the driving forces behind digital business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.

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Table of Contents

  • In The Age Of The Customer, Business Is Digital
  • Welcome To The Post-Digital Future
  • Digital Business Demands Transformative Action
  • Recommendations

  • Don't Build A Digital Strategy; Digitize Your Business Strategy
  • Supplemental Material
  • Related Research Documents

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