Understand The Digital Business Landscape
February 8, 2017
Why Read This Report
To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business strategy. Yet the pioneers of the digital revolution, be they B2B or B2C firms, are driving greater revenues through a superior digital customer experience and are increasing agility through digital operational excellence. This report outlines the driving forces behind digital business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and data.
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Table of Contents
- In The Age Of The Customer, Business Is Digital
- Welcome To The Post-Digital Future
- Digital Business Demands Transformative Action
- Don't Build A Digital Strategy; Digitize Your Business Strategy
- Supplemental Material
- Related Research Documents