Report

Understand Your Customers To Build Trust: Forrester’s 2020 Consumer Privacy Segmentation

February 5th, 2021
With Contributors:
Chahiti Asarpota
Luca Russo
and Christine Turley

Summary

This report uses Forrester Analytics Consumer Technographics® research to define five consumer segments as well as their attitudes and behaviors relating to marketers’ collection and use of personal data.

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