Save or Share this Report

For B2C Marketing Professionals

Understanding China: The Opportunities And Challenges

A Technographics® Document

May 14, 2012

Primary author headshot


Why Read This Report

For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies looking to enter — and succeed in — this market. This report gives guidance on what makes China unique at a macro level, explains why China is an interesting market for companies, and gives an overview of the attitudes and behaviors of Chinese consumers.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Table of Contents

  • Understanding The Chinese Market: Setting The Stage
  • Understanding The Chinese Consumer

  • Companies Need To Offer Unique Solutions To A Unique Market
  • Supplemental Material
  • Related Research Documents

Recommended Research