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For eBusiness & Channel Strategy Professionals

Understanding Online Shopper Behaviors, US 2011

A Technographics® Data Essentials Document

May 17, 2011


  • By Jacqueline Anderson
  • with Reineke Reitsma,
  • Patti Freeman Evans,
  • Samantha Jaddou

Why Read This Report

Sales through online retail channels continue to grow, up almost $21 billion from last year alone. In order to fuel this projected growth, it is important to recognize where these growth opportunities are among current online buyers as well as those who have not recently purchased products online. This Data Essentials document summarizes key takeaways from Forrester's Technographics® 2010 retail surveys, as well as our Forrester Research Online Retail Forecast, 2010 To 2015 (US).

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Table of Contents

  • The US Is Projected To Spend $197 Billion Online By The End Of 2011
  • Understanding Online Shopper Behaviors
  • Supplemental Material

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