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For CIOs

Understanding The Australian Mobile Customer, Part 6

Australians Use Apps For Utilitarian Purposes

October 3, 2014

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Why Read This Report

In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing departments might be taking the lead on developing mobile personas, the tech management department should take the lead on app design and development — and collaborate with the marketing team to deliver new customer experiences and outcomes. Understanding your customers and their mobile usage, preferences, and platforms will help you develop an outside-in approach to mobile app development. This report — the last in a six-part series examines the preferences and behaviors of mobile consumers in Australia — focuses on the mobile apps that Australian consumers use.

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