Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
September 19th, 2014
Roxana Strohmenger
Andrea Mitchell
and Ryan Morrill


Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated exponentially and today, consumers' decisions to adopt ne

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