Assess CRM Capabilities To Pinpoint Opportunities
January 6, 2016
Why Read This Report
This report helps application development and delivery (AD&D) executives who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of social computing and mobility are challenging how organizations manage their customer interactions. Use Forrester's best practices framework for CRM to understand how your organization compares to more than 150 best practices and identify where you can achieve quick wins. Apply the framework and the self-assessment tool to improve your current CRM initiative or to start new projects. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This time, we found that only light changes were necessary and updated it accordingly as of December 2015.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Forrester's Best Practices Framework For CRM
Forrester's Best Practices Framework For CRM
August 24, 2007 | William Band
Table of Contents
- CRM Initiatives Flounder Without Focus
- Four Key Elements Comprise A Successful CRM Strategy
- Assess Your CRM Capabilities
- Define Your Strategy
- Redesign Your Processes
- Leverage Technology
- Lead Your People
- Take Action Now
- Make The Most Out Of The Best Practices Framework For CRM
- Related Research Documents
Forrester's Fast-Forward CRM Capabilities Best Practices Self-Assessment
March 16, 2015 | Kate Leggett
Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About
December 21, 2016 | Michele Goetz
Create A Road Map For A Real-Time, Agile, Self-Service Data Platform
December 19, 2016 | Michele Goetz