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For B2C Marketing Professionals

Brief: Email Marketing FAQs, February 2016

Processes: The Email Marketing Playbook

March 22, 2016

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This is the Processes report in The Email Marketing Playbook For 2017.

Why Read This Report

This report highlights key processes that constitute best practices for B2C marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as how to create relevance and grow lists, when to send emails, and what to measure. We also address best practices related to new issues that have arisen with email's growing maturity. These best practices will help you increase the value of your email program as well as look for next steps on how to innovate with email marketing. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we substantially revised this edition to factor in new ideas and examples.

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