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For B2B Marketing Professionals

Use A Results Chain To Model Your Lead-To-Revenue Process

April 12, 2018

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Why Read This Report

Forrester recommends that B2B marketing leaders use a results chain model to frame and scope the optimal lead-to-revenue (L2R) process. This document and its companion toolkit provides templates and instructions you can use with your team to apply this method. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Jump-Start The L2RM Process With A Results-Based Approach
  • What It Means

  • Take A Results-Based Approach To L2RM Planning
  • Supplemental Material
  • Related Research Documents

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