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Use Behavioral Economics To Inform Your Financial Well-Being Strategy

Design Digital Experiences That Encourage Customers To Adopt Better Financial Habits

December 13, 2018

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Why Read This Report

Advances in behavioral science have shed new light on how people make decisions — and that includes personal finance. Despite best intentions, people don't always stick to their financial goals. Several fintech startups and financial services firms have started weaving elements of behavioral economics into their digital experiences and financial well-being strategy to remove psychological barriers and help consumers develop sounder financial habits. Read this report to learn best practices from forerunners and move the needle on your customers' financial well-being.

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Table of Contents

  • Financial Decision Making Is Difficult, And Consumers Need Help
  • Behavioral Science Helps Steer People Toward Better Decision Making
  • Use Behavioral Science To Help People Make Better Financial Decisions
  • Infuse Behavioral Science Into The Design Of Your Digital Experiences
  • Recommendations

  • Nudge For Good
  • Supplemental Material
  • Related Research Documents

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