Trends Report

Use Master Scheduling To Drive Service Levels

How Consumer Goods Value Chains Can Retain Customers Through A Recession

January 28th, 2009
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Varun Sedov

Summary

Empty shelves are a significant threat to brands and retailers as the economy sinks into a recession, and consumers may be tempted to buy cheaper merchandise or shop elsewhere. Yet, service levels on retailers' shelves have obstinately remained at the same levels for years. Retailers and their suppliers must overhaul demand management, supply planning, and scheduling processes to support changing patterns of consumer demand and to maintain service levels and market share through the downturn.

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